Category Archives: iBeacon

There’s something very familiar about all this… Ben Hughes explores current and impending disruptive technologies … – Lexology (registration)

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Lexology (registration)
Apple’s iBeacon technology, which uses Bluetooth low energy (BLE) to connect consumers’ smartphones with hardware transmitters installed in stores and carries out functions that include offering consumers special deals and enabling mobile payments.

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Source:: Apple iBeacon

      

Unacast’s Proximity.Directory: Walmart, The Kroger Company, & Home Depot Among Top U.S. Retailers Dispel … – Business Wire (press release)

Unacast’s Proximity.Directory: Walmart, The Kroger Company, & Home Depot Among Top U.S. Retailers Dispel …
Business Wire (press release)
More sensors deployed and a continuous focus amongst the industry players on retargeting, attribution and monetization of location and proximity data; 7% increase in PSPs implementing Google’s Eddystone while adoption of Apple’s iBeacon has declined …

and more …read more

Source:: Apple iBeacon

      

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